Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.


Our featured gemstone of the month.

Razorback jewelry

Show your Arkansas spirit!

Trending Now

The hottest hue of the season: Rose Gold.

Custom Jewelry

Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Find the perfect engagement and wedding ring.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

60 Reasons to Shop at Underwood’s

As we near our 60th anniversary, we're celebrating the qualities that make our work stand out. There are many reasons why our customers in Arkansas and nationwide have trusted us to create their custom jewelry for 60 years. Here are just a few: We have a storied...

Father’s Day Shopping Guide

Father's Day is coming up on Sunday, June 18, and we have some great gift ideas for your father or husband! Razorback Cufflinks Show your U of A spirit with these unique 14-karat gold Razorbacks cuff links, handcrafted by the artisans at Underwoods and set with...

May Birthstone Reflects Green of Spring

The striking green emerald is a symbol of rebirth, making it the perfect birthstone for the month of May, with blooming flowers and green leaves in abundance. The word “emerald” comes from the Greek word for “green,” smaragdus. The hue of an emerald can fall anywhere...