Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.


Our featured gemstone of the month.

Razorback jewelry

Show your Arkansas spirit!

Trending Now

The hottest hue of the season: Rose Gold.

Custom Jewelry

Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Find the perfect engagement and wedding ring.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

The Holidays Are Perfect for Proposals

We’ve all felt it – the first cool breeze of Autumn, flowing through the trees with a quiet exuberance, heralding the magical holiday season to come. If you’ve been waiting for the right atmosphere to propose, wait no more. A holiday proposal is enchanting. It’s...

Award Winning Jewelry

What happens when you combine a dedication to craftsmanship with painstaking attention to detail? You get some of the finest jewelry in the nation. Don't take our word for it - here are just a few of the examples of our work being recognized on a a national level....

60 Reasons to Shop at Underwood’s

As we near our 60th anniversary, we're celebrating the qualities that make our work stand out. There are many reasons why our customers in Arkansas and nationwide have trusted us to create their custom jewelry for 60 years. Here are just a few: We have a storied...