Who says a tradition has to be predictable?


Make it unforgettable.
Make it Underwoods.

Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.


Our featured gemstone of the month.

Razorback jewelry

Show your Arkansas spirit!

Trending Now

The hottest hue of the season: Rose Gold.

Custom Jewelry

Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

Top 10 Engagement Ring Trends for 2018

With so many engagement ring styles out there, the options can seem endless — especially with all the gorgeous 2018 engagement ring trends surfacing lately. So, if you're planning on buying an engagement ring in the near future, or if you're curious about what style...

December’s Birthstone Trio

December’s birthstones offer three ways to combat the blues of winter: tanzanite, zircon and turquoise – all of them are best known for their gorgeous shades of blue. These gems range from one of the most recently discovered (tanzanite), to one of the first mined and...

The Holidays Are Perfect for Proposals

We’ve all felt it – the first cool breeze of Autumn, flowing through the trees with a quiet exuberance, heralding the magical holiday season to come. If you’ve been waiting for the right atmosphere to propose, wait no more. A holiday proposal is enchanting. It’s...

Award Winning Jewelry

What happens when you combine a dedication to craftsmanship with painstaking attention to detail? You get some of the finest jewelry in the nation. Don't take our word for it - here are just a few of the examples of our work being recognized on a a national level....

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.