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Mark Your Upcoming Anniversary with a Symbolic Gift

Mark Your Upcoming Anniversary with a Symbolic Gift

Do you have an anniversary coming up? Every anniversary marks a milestone in your relationship, and each of those years corresponds to a gemstone or gift of jewelry – a lasting symbol of your lasting memories together. Whether you've been with your one and only for a...

60 Reasons to Shop at Underwood’s

60 Reasons to Shop at Underwood’s

As we near our 60th anniversary, we're celebrating the qualities that make our work stand out. There are many reasons why our customers in Arkansas and nationwide have trusted us to create their custom jewelry for 60 years. Here are just a few: We have a storied...

Father’s Day Shopping Guide

Father’s Day Shopping Guide

Father's Day is coming up on Sunday, June 18, and we have some great gift ideas for your father or husband! Razorback Cufflinks Show your U of A spirit with these unique 14-karat gold Razorbacks cuff links, handcrafted by the artisans at Underwoods and set with...

May Birthstone Reflects Green of Spring

May Birthstone Reflects Green of Spring

The striking green emerald is a symbol of rebirth, making it the perfect birthstone for the month of May, with blooming flowers and green leaves in abundance. The word “emerald” comes from the Greek word for “green,” smaragdus. The hue of an emerald can fall anywhere...

Mother’s Day

Mother’s Day

Pearls Galore Necklace $175 Our versatile sterling silver and freshwater pearl necklace is 48 inches in length and can be worn as a single, double or even triple strand. Sterling Silver Rose Color Bracelet $50 This sterling silver, diamond-cut beaded bracelet has a...

Diamond Dazzles as April Birthstone

Diamond Dazzles as April Birthstone

April is a special month, marked by the most prized gem of all: the diamond. This gold necklace features a tension set .58 carat center diamond plus .11 carats total weight of flush set diamonds. This pair of diamond halo earrings are made in 14k white gold. They...

Dive into Aquamarine, the Beautiful Blue Birthstone for March

Dive into Aquamarine, the Beautiful Blue Birthstone for March

This custom pendant is made in 14k white gold and features a 7.62 carat oval aquamarine plus .363 carats total weight of diamonds. This ring is made in 18k rose gold and features a 1.03 carat round aquamarine plus .26 carats total weight of fully cut diamonds. ​ This...

Your Guide to the Ultimate Valentine’s Day

Your Guide to the Ultimate Valentine’s Day

Valentine’s Day is on its way! February 14th has been a day for romance since the Middle Ages. Read on for the history of Valentine’s Day, ideas for great Valentine’s Day dates, our picks for movies to watch with your Valentine, and engagement ring ideas...

January Birthstone Adds Warmth to Cold Season

January Birthstone Adds Warmth to Cold Season

Although garnet can be found in a variety of colors including bright orange, vibrant green and most rarely blue, the most recognized color is the deep red Pyrope garnet . Appropriately so, because the word “garnet” comes from the Middle English word gernet, meaning...

The Underwood’s Building: Turning Fifty and More Beautiful than Ever

The Underwood’s Building: Turning Fifty and More Beautiful than Ever

This beautiful building has the kind of serendipitous history you might see in a movie. On a fateful day in the mid-1960s, an architect who was just starting his career came to Bill Underwood to get his watch repaired. Underwood admired the architect’s work, and the architect admired Underwood’s skills as well.

Wedding Bands 101

Wedding Bands 101

Congratulations on your upcoming nuptials from all of us here at Underwood’s Fine Jewelers! We want to make sure you get a ring that you’ll want to wear for the rest of your life. Here’s what you need to know when searching for the perfect wedding band. There are...

Opal and Tourmaline Offer Dazzlingly Unique Birthstones for October

Opal and Tourmaline Offer Dazzlingly Unique Birthstones for October

Opal Opals are the most individual gemstones. Every opal is as unique as a fingerprint, with a one-of-a-kind combination of colors. Long ago, opal was called the “Queen of Gems” because the colors of all other gems can be found inside it. An ideal opal...

What You Need to Know about Sapphire Engagement Rings

What You Need to Know about Sapphire Engagement Rings

Many couples who are looking for an engagement ring that is a little different from the norm are turning toward the lustrous blue hues of sapphires. So, how do sapphires measure up to diamonds? Hardness Sapphires are one of the “big four” of precious...

Spinel! The New Birthstone for August

Spinel! The New Birthstone for August

In 2016, the Jewelers of America and the American Gem Trade Association announced a second birthstone for the month of August: Spinel. In contrast to the yellow-green gemstone peridot, which has been the birthstone for August since the modern birthstone list was...

What’s Hot for Summer ’16: Rose Gold

What’s Hot for Summer ’16: Rose Gold

In the world of jewelry, white and yellow gold are timeless. But in the last four years, rose gold has become very popular -- from Hollywood to the heartland.  Actress Blake Lively, best known for her part of Serena in “Gossip Girl,” rocks a 12-carat oval diamond...

The Rich Folklore of July’s Birthstone

The Rich Folklore of July’s Birthstone

A ruby is a red colored variety of the mineral corundum. The red color is caused mainly by the presence of the element chromium. Its name comes from ruber, Latin for red. Other varieties of gem-quality corundum are called sapphires. Generally, gemstone-quality...

“An Artistic Eye” (Celebrate Arkansas June, 2016)

“An Artistic Eye” (Celebrate Arkansas June, 2016)

We're excited to share this article appearing in June's issue of Celebrate Arkansas featuring Craig and his talent as a photographer. View the digital edition here. An Artistic Eye The majestic landscape...

Run for the Roses at Horton Farms

Run for the Roses at Horton Farms

On Saturday, May 7, Underwood's proudly participated in the live auction at Run for the Roses at Horton Farms. A charitable event that features a silent auction, live auction and giveaways, Run for the Roses at Horton Farms is a horse race based on the Kentucky derby,...

AGS Conclave – Washington DC

AGS Conclave – Washington DC

This past week, Craig Underwood, Certified Gemologist Appraiser, traveled to the American Gem Society’s annual Conclave.  He attended several gemological classes, learning the latest techniques and procedures in the gem world today. Craig Underwood is pictured here...

Make Mom’s Day special with a gift from Underwood’s!

Make Mom’s Day special with a gift from Underwood’s!

With Mother’s Day just around the corner visit Underwood’s Fine Jewelers to help you find the perfect gift that will show any woman in your life how much they mean to you. Mother’s Day is a day to celebrate one of the most important women in our lives and although...

Brooches: From simplicity to statement.

Brooches: From simplicity to statement.

What is a brooch? A brooch or lapel pin is an ornamental jewelry pin that is designed to attach to garments. Brooches have been around for centuries. They have evolved in shape, size and color, but a major change has been in the way it’s worn. For years, brooches have...

Spring Fever

Spring Fever

With spring just around the corner, Underwood’s has selected a few perfect spring time pieces from our wide selection of jewelry. This multi-colored sapphire bracelet is perfect for the spring months ahead. Sapphires are in the mineral family called "corundum" and...

Bill Underwood’s Beauty Grade Machine

Bill Underwood’s Beauty Grade Machine

In 2007, Bill Underwood's Beauty Grade Machine®, received its U.S. patent (7,193,694B2) for the laser technology. The machine is the only technology of its kind to exist in the world and is incredibly accurate. The machine measures the light return from a diamond and...

Gifts That Glisten

Gifts That Glisten

For  you last minute Valentine's shoppers, head on over to our promotional items to select some of our favorites. Our matching Onyx and Diamond pendant and earrings are sure to steal her away. For some color, check out our Pearls Galore necklace. Our promotional page...

Will you be my Valentine?

Will you be my Valentine?

  The most romantic holiday of the year is here...and so are we! Underwood's Fine Jewelers can help you find that special piece of jewelry for your special someone. It can sometimes be a challenge selecting that perfect gift for your significant other on this special...

Woo Pig Jewelry

Woo Pig Jewelry

With the upcoming Razorbacks Kentucky game just right around the corner, what better way to support the Razorbacks and the NWA community than by wearing a piece from Underwood's Razorback Collection? Razorback Pendant                         Charm Bracelet           ...

Rings are for Much More Than Marriage

Rings are for Much More Than Marriage

Yes, it is true, every girl has fantasized about the day the man of her dreams gets down on one knee and opens a box with sparkle inside. This ring is very important, but it is probably not going to be the only ring in your life. Whether you are a father, mother, or...

Christmas Shopping: Gifts for Her

Christmas Shopping: Gifts for Her

  Every year, when Christmas shopping begins, boyfriends and husbands everywhere begin their unguided search for the perfect gift. So, for all you lost men, here are perfect gift ideas that she will LOVE.   A necklace with her birthstone or a diamond. This...

Bride & Groom Gift Exchange

Bride & Groom Gift Exchange

While not required, a gift exchange between the bride and the groom is a common tradition. The bride and groom exchange gifts the night before the wedding, the day of, or when they are heading off to their honeymoon.  The gifts can be big or small, wedding related or...

For the Groom

For the Groom

The bride's dress steals the show at weddings, but there is a lot that can go into planning what the groom and the groomsmen wear.  While there might not be as many suit and tie options as there are wedding dress styles,  these are the things you should know about...

Real Pearls vs. Fake Pearls

Real Pearls vs. Fake Pearls

Pearls are so amazing because they are produced by a living creature - an oyster. Most of the pearls we see today are cultured which means that they are produced by oysters on an oyster farm.           How can you tell if it's fake?  That task...

October Birthstone: Opal

October Birthstone: Opal

The name opal comes from the Greek Opallos, which  means "to see a change of color."  Opals range in color from milky white to black with vibrant specs of yellow, orange, green, red, and blue.  The opal is composed of particles closely packed in circular arrangements...

Jewelry Cleaning Tips

Jewelry Cleaning Tips

Underwood's jewelry is made to last a lifetime but proper care and cleaning is essential to keep it looking beautiful all the time.  Everyday tasks such as cleaning, kitchen work, and even applying lotion or hairspray can dirty up jewelry quickly.  Cleaning jewelry...

Back to School

Back to School

It's that time of year when Fayetteville gets busy again with all of the students returning for school.  Thankfully, with the return of the students also comes a wave of Razorback pride!  Football season has begun and Razorbacks are being seen all over the place - on...

2015 Engagement Ring Trends

2015 Engagement Ring Trends

Fashion trends change from year to year and engagement ring styles are no different.  This year we're seeing a push towards color, mixed metals, and more ornate bands. Here are a few of our favorite 2015 trends. 1.  Yellow gold and rose gold accents: Many women are...

Custom Design

Custom Design

Did you know that Underwood's has a Custom Design Department?  If you're tired of browsing through jewelry shop after jewelry shop looking for that perfect ring, pendant, or pair of earrings with no luck, then Underwood's should be your next stop.  With so many...

August Birthstone

August Birthstone

Ok, all you August birthdays, it's finally your month and time for the peridot gemstone to shine.  And for anyone searching for the perfect gift for someone with an August birthday, look no further than Underwood's! Peridot is a clear, transparent stone with a green...

Get Your Dream Ring

Get Your Dream Ring

If you've been shopping around for engagement rings at Underwood's, then certainly something has caught your eye.  Our staff are experts in helping you find your dream ring.  Choose from silver, gold, platinum, rose gold, or white gold in a variety of different band...

Razorback Jewelry

Razorback Jewelry

Being located right next to the University of Arkansas means that we are in the heart of Razorback country.  We have been on Dickson Street since 1957 and have been cheering "Woo Pig Sooie" and calling the hogs for just as long. The staff at Underwood's is made up of...

How to Get Her Ring Size

How to Get Her Ring Size

So you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s, you have the perfect proposal planned out, but one thing is standing in your way: You don’t know her ring size. No need to worry! We have some...

Popping the Question

Popping the Question

Getting engaged is a big and exciting step but the actual proposal can be a little stressful for both guys and girls.  There's the ring, the place, how to ask the question, plus tons of other little details.  Thankfully, we have an engagement guide to help your...

Diamond Cut

Diamond Cut

The cut of a diamond is the most important factor in determining its price because it affects all the other aspects (the 4 C's) of the diamond. Cut is also the most difficult aspect to grade. Diamonds are small and the clear edges are hard to see and measure so even...

Brilliancy

Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...

Who Can Sell Diamonds?

Who Can Sell Diamonds?

Jewelers do not have to be licensed by the FTC in order to sell diamonds, or have any license at all for that matter. Anyone can sell diamonds if they want to. So, why wouldn’t you just buy a diamond from one of those people? Many of these sellers don’t know any more...

Diamond “Certs”: What You Need to Know

Diamond “Certs”: What You Need to Know

A diamond “cert” is a report from an independent laboratory that inspects elements of diamonds like color, cut, clarity, and carat weight. The diamond buyer or seller never issues the report. Some people are under the impression that a certification from an...

White Gold Versus Platinum

White Gold Versus Platinum

Many people think white gold is just as good as platinum and often choose it because of its lower price. The color looks basically the same, so what’s the difference? The biggest difference is that white gold isn’t pure gold. It has other alloys, like silver and...

Fact or Fallacy?

Fact or Fallacy?

You may have heard about jewelry stores using “trick lighting” to make their diamonds sparkle more in their store. There might be a few stores out there that use them, but no reputable jeweler would ever think about it.   Actually, the American Gem Society, which...

Diamonds – Is Bigger Really Better?

Diamonds – Is Bigger Really Better?

Ok, boys, listen up. If you’re shopping for a diamond ring you need to know that bigger diamonds are not always better. This common misconception is only true when the diamond grade of the larger diamond is the same as the smaller diamond. The biggest diamond for the...

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