Named the Best Single Jewelry Store in the U.S. when inducted into the National Jeweler Hall of Fame in New York City, Underwood's Fine Jewelers of Fayetteville, Arkansas, was established in 1957. With over 50 years of experience, Underwood's maintains the highest gemological credentials and ethics in the profession.

Equipped with the knowledge and expertise to go directly to the sources for the best gemstones and materials, Underwood's® continues to bring you excellent quality at reasonable prices.

Feel free to contact us anytime toll-free at 800.572.2242 to speak personally to our staff or one of our certified gemologists/appraisers.

We look forward to seeing you at the store....

For over 50 years, Underwood’s has been providing the best value for your money; Having the highest gemological credentials in the industry, traveling directly to the source for the best selection and the best price, and then controlling the design from concept to completion; eliminating the middleman and his profit. All of this guarantees you the very best quality at significant savings over the competition. Underwood’s is located on Dickson Street in Fayetteville with free parking at the door. Please visit the Media page to view a video series about Underwood's.

The hallmarks of Underwood's Fine Jewelers are exceptional product quality and customer service that exceeds all expectations. The store's award-winning custom designs exhibit a distinctive characteristic of old-world craftsmanship elevated to a modern-day standard of excellence. Furthermore, the Underwoods have remarkably strong research and development ties, so they are able to develop and work with diamond grading technology unavailable to other jewelers.