Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Stone of the sea 🌊🌊
This 11.18 CT aquamarine ring was custom designed with the ocean waves in mind ~ beautiful, balanced, majestic.
#marchbirthstone #aquamarinestone #aquamarinejewelry

Stone of the sea 🌊🌊
This 11.18 CT aquamarine ring was custom designed with the ocean waves in mind ~ beautiful, balanced, majestic.
#marchbirthstone #aquamarinestone #aquamarinejewelry
dream date to say the least 💍🌴
what’s your ideal proposal location?
#proposalideas #engagementinspiration

dream date to say the least 💍🌴
what’s your ideal proposal location?
#proposalideas #engagementinspiration
+ 1 CT for every year you’ve been together !!!!!! send to someone who needs to hear this 💌
+ we offer in-house financing and can help you set a budget based on your goals | set up an appointment, call our store (both in bio), or drop by today 10-6 PM.
##shesaidyes ##engagementseason ##engagementringideas

+ 1 CT for every year you’ve been together !!!!!! send to someone who needs to hear this 💌
+ we offer in-house financing and can help you set a budget based on your goals | set up an appointment, call our store (both in bio), or drop by today 10-6 PM.
##shesaidyes ##engagementseason ##engagementringideas
New arrival that sets the tone❕✨
This two-tone canary & white diamond tennis bracelet just hit the showroom floor!! Did you know we will customize any length bracelet for you so that it fits like a glove- If you have extra links from shortening your bracelet we typically can turn them into matching earrings or a pendant. Consider it a 2 for 1 deal❕✨❕✨

New arrival that sets the tone❕✨
This two-tone canary & white diamond tennis bracelet just hit the showroom floor!! Did you know we will customize any length bracelet for you so that it fits like a glove- If you have extra links from shortening your bracelet we typically can turn them into matching earrings or a pendant. Consider it a 2 for 1 deal❕✨❕✨

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!