Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
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Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
From wax mold 👉🏼 to finished piece, this custom three-stone ring is anything but ordinary ⚡️
Inspired by a pinky promise and designed with the couple’s birthstones, this engagement ring tells a deeper story- one of trust, connection, and a promise they will forever keep.
#UnderwoodCustom #UnderwoodDiamond
From wax mold 👉🏼 to finished piece, this custom three-stone ring is anything but ordinary ⚡️
Inspired by a pinky promise and designed with the couple’s birthstones, this engagement ring tells a deeper story- one of trust, connection, and a promise they will forever keep.
#UnderwoodCustom #UnderwoodDiamond
Timeless shapes in slightly unique settings ⬇️☁️💍
1. East-to West set Oval Diamond ring with halo
2. 3-Stone Oval Diamond ring with pear side stones
3. Bezel set Round Diamond ring
4. Round with square cushion shaped diamond halo ring
#UnderwoodCustom #UnderwoodDiamond
Timeless shapes in slightly unique settings ⬇️☁️💍
1. East-to West set Oval Diamond ring with halo
2. 3-Stone Oval Diamond ring with pear side stones
3. Bezel set Round Diamond ring
4. Round with square cushion shaped diamond halo ring
#UnderwoodCustom #UnderwoodDiamond
A pearl isn’t born perfect.
It’s shaped slowly, layer by layer, through pressure, time, and persistence.
Just like the dancers of NWA Ballet Theatre.
They’ve poured their stories, struggles, and joys into every step of this performance. J Street Creations is more than a show, it’s their truth, told through movement.
If you’ve ever been moved by art, if you believe in showing up for the people who work quietly and passionately behind the scenes— this is your moment to say: I see you.
Come be a part of something real.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#SupportLocalArts #JStreetCreations #UnderwoodsXNWABallet #GiftUnderwoodsGiveaway
A pearl isn’t born perfect.
It’s shaped slowly, layer by layer, through pressure, time, and persistence.
Just like the dancers of NWA Ballet Theatre.
They’ve poured their stories, struggles, and joys into every step of this performance. J Street Creations is more than a show, it’s their truth, told through movement.
If you’ve ever been moved by art, if you believe in showing up for the people who work quietly and passionately behind the scenes— this is your moment to say: I see you.
Come be a part of something real.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#SupportLocalArts #JStreetCreations #UnderwoodsXNWABallet #GiftUnderwoodsGiveaway
Always a classic, now a comeback💚
The timeless allure of emeralds— one of the rarest gemstones on earth, has an incredibly vivid green color that is completely natural.
Mined primarily in Colombia, Zambia, and Brazil, emeralds owe their rich color to trace elements of chromium and vanadium. Their internal “jardin,” or garden-like inclusions, make each stone one-of-a-kind. The historic stone is firmly back in the spotlight as the vibrant green color continues to grace red carpets around the world.
#EmeraldFacts #OnTheRise #FineJewelers #UnderwoodsNaturalColor #NWArkansas
Always a classic, now a comeback💚
The timeless allure of emeralds— one of the rarest gemstones on earth, has an incredibly vivid green color that is completely natural.
Mined primarily in Colombia, Zambia, and Brazil, emeralds owe their rich color to trace elements of chromium and vanadium. Their internal “jardin,” or garden-like inclusions, make each stone one-of-a-kind. The historic stone is firmly back in the spotlight as the vibrant green color continues to grace red carpets around the world.
#EmeraldFacts #OnTheRise #FineJewelers #UnderwoodsNaturalColor #NWArkansas
To honor the artistry behind J Street Creations, we’re giving away this 14k yellow gold pearl pendant to echo what these dancers embody: grace under pressure, beauty shaped by discipline, and emotion brought to life through movement.🩰
Purchase a ticket for a chance to win. But more importantly, come witness the performance that inspired it.
*Here’s how to enter / show your support*
1. Buy a ticket & join us for J Street Creations (each ticket is a chance to win)
2. Follow @nwaballettheatre & @underwoodsfinejewelers
3. Share one of our collaborative posts to your stories & tag @nwaballettheatre
May 31 | 7:30 PM @ The Medium, Springdale | $17.30
Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
Giveaway closes May 31st, and the winner will be announced at the show!
*Open to U.S. residents only, 18+. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram. #GiftUnderwoodsGiveaway
To honor the artistry behind J Street Creations, we’re giving away this 14k yellow gold pearl pendant to echo what these dancers embody: grace under pressure, beauty shaped by discipline, and emotion brought to life through movement.🩰
Purchase a ticket for a chance to win. But more importantly, come witness the performance that inspired it.
*Here’s how to enter / show your support*
1. Buy a ticket & join us for J Street Creations (each ticket is a chance to win)
2. Follow @nwaballettheatre & @underwoodsfinejewelers
3. Share one of our collaborative posts to your stories & tag @nwaballettheatre
May 31 | 7:30 PM @ The Medium, Springdale | $17.30
Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
Giveaway closes May 31st, and the winner will be announced at the show!
*Open to U.S. residents only, 18+. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram. #GiftUnderwoodsGiveaway
Behind every movement is a story— one only they can tell.
This May, the NWA Ballet Theatre dancers share their story, choreographing their own works in a night of real, personal artistry.
Join us in the audience, where every step means something and where there just might be a surprise waiting for you.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets to J Street Creations in bio* @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#JStreetCreations #SupportTheArts #NWABalletTheatre #NorthwestArkansas #GiftUnderwoodsGiveaway
Behind every movement is a story— one only they can tell.
This May, the NWA Ballet Theatre dancers share their story, choreographing their own works in a night of real, personal artistry.
Join us in the audience, where every step means something and where there just might be a surprise waiting for you.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets to J Street Creations in bio* @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#JStreetCreations #SupportTheArts #NWABalletTheatre #NorthwestArkansas #GiftUnderwoodsGiveaway
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!