Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
No tricks, only treats🍸
Meet the cocktail rings that channel every shade of the supernatural: vibrant greens, deep magentas, ghostly blues… all in one stone. Did you know the stone is Tourmaline, one of October’s birthstones, and comes in so many colors that its name means “stone of mixed colours”. 
#UnderwoodsColor
#Tourmaline
#CocktailRing
#OctoberBirthstone
No tricks, only treats🍸
Meet the cocktail rings that channel every shade of the supernatural: vibrant greens, deep magentas, ghostly blues… all in one stone. Did you know the stone is Tourmaline, one of October’s birthstones, and comes in so many colors that its name means “stone of mixed colours”. 
#UnderwoodsColor
#Tourmaline
#CocktailRing
#OctoberBirthstone
Classic with a twist🤞🏽
New #UnderwoodCustom #UnderwoodDiamond #customfinejewelry #inhousejewelers
Classic with a twist🤞🏽
New #UnderwoodCustom #UnderwoodDiamond #customfinejewelry #inhousejewelers
Live Auction sneak peak 👀🌹
This incredible 5.07 CT Gypsy Rose Garnet + $3,000 Underwoods gift card is headed to The Uptown Hoedown benefiting @savinggracenwa Nov 6th. Tickets still available!
Support their mission of going above and beyond tim empowering young girls to break the cycle of generational poverty & become independent.❤️
#SavingGraceNWA #UnderwoodsOutreach
Live Auction sneak peak 👀🌹
This incredible 5.07 CT Gypsy Rose Garnet + $3,000 Underwoods gift card is headed to The Uptown Hoedown benefiting @savinggracenwa Nov 6th. Tickets still available!
Support their mission of going above and beyond tim empowering young girls to break the cycle of generational poverty & become independent.❤️
#SavingGraceNWA #UnderwoodsOutreach
One of the coolest customs we’ve done🌈🌑
Faceted rainbow moonstone is newer material to the market and we couldn’t wait to get our hands on some. This ring has sold, but we have more pieces set and loose in-store now!
#UnderwoodsColor #RainbowMoonstone #UnderwoodsCustom
One of the coolest customs we’ve done🌈🌑
Faceted rainbow moonstone is newer material to the market and we couldn’t wait to get our hands on some. This ring has sold, but we have more pieces set and loose in-store now!
#UnderwoodsColor #RainbowMoonstone #UnderwoodsCustom
Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope
Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope
With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement
With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
Custom Design Process
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond...
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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