Atelier by UNDERWOODS

Let us help you design your own bespoke custom in our newly renovated private showroom

Book today

One-of-a-kind

Custom Jewelry made on site in the heart of NWA

View Gallery

TURQUOISE, TANZANITE, ZIRCON

December Birthstones

Learn More

BRIGHT & BOLD

Styles for everyday

Explore

Just Announced

Atelier by Underwoods

Let us help you design your own bespoke custom in our newly renovated private showroom

Book an Appointment today

Tanzanite, Turquoise, Zircon

December Birthstones

Discover

BOLD & BRIGHT

styles for everyday

Explore

One-of-a-kind

Custom jewelry made on-site in the heart of NWA

View Gallery

GENERATIONS

in the making, for

GENERATIONS

to come.

Celebrating Life’s Special Moments since 1957.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION

Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE

Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

View Collection

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

Learn More

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Learn More

Explore More Fine Jewelry

Engagement Rings

Bracelets

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

✨ DIAMOND GIVEAWAY ✨

Enter to win a stunning 14k yellow gold bangle adorned with 1 CT of natural diamonds and valued over $2,100! 💎

Here’s how to enter:
1️⃣ Follow @underwoodsfinejewelers
2️⃣ Like this reel
3️⃣ Tag a friend (each tag counts as an entry!)
4️⃣ Share this post to your story and *tag us for 5 bonus entries

Giveaway closes December 9th, and the winner will be announced on December 10th! Good luck! 💎✨

*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.

Open

✨ DIAMOND GIVEAWAY ✨

Enter to win a stunning 14k yellow gold bangle adorned with 1 CT of natural diamonds and valued over $2,100! 💎

Here’s how to enter:
1️⃣ Follow @underwoodsfinejewelers
2️⃣ Like this reel
3️⃣ Tag a friend (each tag counts as an entry!)
4️⃣ Share this post to your story and *tag us for 5 bonus entries

Giveaway closes December 9th, and the winner will be announced on December 10th! Good luck! 💎✨

*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram. ...

FAQ with our Creative Director, @tylerthejewelrydesigner ! 💎

What are our favorite low maintenance wedding band styles? Watch to find out! ✨

Open

FAQ with our Creative Director, @tylerthejewelrydesigner ! 💎

What are our favorite low maintenance wedding band styles? Watch to find out! ✨ ...

Follow the diamonds this Small Business Saturday—cookies, champagne, and sparkle are waiting for you at Underwoods. 💎✨

Open

Follow the diamonds this Small Business Saturday—cookies, champagne, and sparkle are waiting for you at Underwoods. 💎✨ ...

You’re looking at the hottest trend of the season... 🔥 Our bezel-set diamond tennis necklaces are flying out the door ahead of the holidays.

Available to order in any metal, and stone shape. DM us for details or head to our bio to book an appointment!

Open

You’re looking at the hottest trend of the season... 🔥 Our bezel-set diamond tennis necklaces are flying out the door ahead of the holidays.

Available to order in any metal, and stone shape. DM us for details or head to our bio to book an appointment! ...

Thankful for our customers who make what we do so special. Wishing you a beautiful Thanksgiving filled with love and blessings! 🍁💎

We’re closed today but will reopen tomorrow at 10 AM with so many new arrivals waiting for you. We can’t wait to see you!

Open

Thankful for our customers who make what we do so special. Wishing you a beautiful Thanksgiving filled with love and blessings! 🍁💎

We’re closed today but will reopen tomorrow at 10 AM with so many new arrivals waiting for you. We can’t wait to see you! ...

Girls love a classic diamond ring (it’s us, we’re girls) 💍

We’re closing early today at 5 PM for Thanksgiving and will resume normal business hours Friday! Come see us then!

Open

Girls love a classic diamond ring (it’s us, we’re girls) 💍

We’re closing early today at 5 PM for Thanksgiving and will resume normal business hours Friday! Come see us then! ...

Load More Follow on Instagram

This error message is only visible to WordPress admins

Error: Access Token is not valid or has expired. Feed will not update.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Contact

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Contact

Testimonials

Eric E.

In celebration of our 25th wedding anniversary I decided to upgrade my wife’s engagement and wedding rings. I had heard good things about Underwood’s and they lived up to their reputation. They worked with us to find the right design and my wife couldn’t be more pleased with the beautiful high quality result. I highly recommend Underwood’s.

Leslie S.

I have been shopping at Underwoods Jewelers for many years. The staff is always very helpful and nice every time I stop in. they even remember my name. Their design team are wonderful to work with and truly listen to what you want as a client. They have the best quality, selection, and unique jewelry in NWA.

Angela H.

I love Underwood’s! The staff is always friendly, personable, and knowledgeable about their products. The certified gemologist are the best around. No other jewelry store can compare! They took care of my husband and I with selecting our wedding bands and engagement ring

Ashleigh B.

The personal service and quality of Underwood’s really can’t be beat. My fiance purchased my engagement ring here, and we got both wedding bands here as well. We thought very briefly about going somewhere less expensive for the wedding bands, but there was a dramatic difference in service, quality. and trust at all of the other places we looked. You really are paving for quality at Underwood’s, and it’s worth every penny. The staff are knowledgeable and approachable, and were genuinely excited for us as we made lifelong decisions on our rings!

Caroline V.

My fiancée purchased my engagement ring from here and it has been such a wonderful experience!! I went back in to have them clean and size it when I was in town and they were nothing but helpful and lovely!! Highly recommend Underwoods!! Jewelry and experience is unmatched

James Y.

Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality jewelry I have ever seen. Additionally they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.

Kimberly P.

The kind, professional staff at Underwoods helped me select a new setting for my 25 year old diamond.

I don’t live locally but they worked with me over phone, text, and email to assist me in redesigning my ring. After seeing my daughter’s engagement/wedding ring and band from Underwoods, I knew I wanted their expertise in helping me. Fantastic experience!

Lyndon R.

THE BEST! Underwoods is the absolute best place to shop for Fine Jewelry! The quality is exquisite and their service is unmatched. The staff is always expertly helpful when I need assistance with the perfect gift for my wife. Underwoods Jewelers is a terrific business and its a pleasure to shop with them.

Rena B.

I highly recommend coming here for all your jewelry needs! They have an amazing repair shop and an extremely knowledgeable staff!

What’s New

From Our Blog

Take Me Down to Emerald City

May 15, 2023

Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...

Benefits of Buying Natural Diamonds

Apr 19, 2023

BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...