GENERATIONS
in the making, for
GENERATIONS
to come.
Celebrating Life’s Special Moments since 1957.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
Benefits of Buying Natural Diamonds
BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...
Guide to Buying an Engagement Ring
For the guys who have no idea where to start or just want to have all the information upfront!BUDGET | THE 4 C's | DIAMOND SHAPES | RING STYLES | METAL OPTIONS | RING SIZE In this guide we will tell you every detail that goes into buying an engagement ring....
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!