CRAZY ABOUT CUSTOM COLOR

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APRIL BIRTHSTONE

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RINGS FOR SPRING

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DESIGN YOUR DREAM

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CRAZY ABOUT

CUSTOM COLOR

view gallery

APRIL BIRTHSTONE

Learn More About Diamonds

RINGS FOR SPRING

Explore

DESIGNS FOR LIFE

BOOK TODAY

Celebrating Life’s Special Moments since 1957

a legacy of Love.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

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Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

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Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

View Collection

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

Learn More

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Learn More

Explore More Fine Jewelry

Engagement Rings

Bracelets

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Here are some of our favorite moments from A Taste of Canary — where we’re celebrating spring, savoring beauty, and indulging in everyday luxury. ✨

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Here are some of our favorite moments from A Taste of Canary — where we’re celebrating spring, savoring beauty, and indulging in everyday luxury. ✨ ...

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✨ Not all canaries are created equally✨

The pinnacle of rarity— canary diamonds are defined by their pure and bold yellow brilliance that sets them apart from the rest. 💎

While all diamonds range in hue and intensity, only the most vibrant yellow color earns the coveted “Fancy Vivid” color grade and is considered a “Canary Diamond.”

A distinction of color. A symbol of rarity. A lesson in true luxury. #UnderwoodsFineJewelers #UnderwoodsFancyColor

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✨ Not all canaries are created equally✨

The pinnacle of rarity— canary diamonds are defined by their pure and bold yellow brilliance that sets them apart from the rest. 💎

While all diamonds range in hue and intensity, only the most vibrant yellow color earns the coveted “Fancy Vivid” color grade and is considered a “Canary Diamond.”

A distinction of color. A symbol of rarity. A lesson in true luxury. #UnderwoodsFineJewelers #UnderwoodsFancyColor ...

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We created this campaign to reimagine luxury through the joy of sensory; seeing, tasting and feeling.
Spring was a prefect time for this experience because Canary yellow is our symbol of light, warmth, and renewal—everything spring represents. ✨

The giveaway portion mattered because luxury doesn’t have to be extravagant to make a statement. Sometimes, it’s the simplest things that leave the biggest impression—and we wanted everyone to have a chance to experience that.

At Underwoods, we believe education—both in-store and digitally—is essential to creating a comfortable and confident buying experience. It’s a natural extension of the intentionality, craftsmanship, and service that have defined our 60-year legacy of excellence.

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We created this campaign to reimagine luxury through the joy of sensory; seeing, tasting and feeling.
Spring was a prefect time for this experience because Canary yellow is our symbol of light, warmth, and renewal—everything spring represents. ✨

The giveaway portion mattered because luxury doesn’t have to be extravagant to make a statement. Sometimes, it’s the simplest things that leave the biggest impression—and we wanted everyone to have a chance to experience that.

At Underwoods, we believe education—both in-store and digitally—is essential to creating a comfortable and confident buying experience. It’s a natural extension of the intentionality, craftsmanship, and service that have defined our 60-year legacy of excellence. ...

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CANARY DIAMOND GIVEAWAY💎✨

How else would we kick off a canary takeover.. than by giving one away? Now you have a chance to win this .23 CT natural fancy yellow radiant canary diamond set in a solitaire 14k YG basket (14k YG chain included).

*Here’s how to enter:
1️⃣Follow @underwoodsfinejewelers & @tag_______theagency / like this post
2️⃣Tag a friend (each tag counts as an entry!)
3️⃣Share this post to stories & *tag* us for 5 bonus entries
4️⃣Turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway

Giveaway closes May 3rd, and the winner will be announced on May 5th. Good luck & happy tagging!

*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.

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CANARY DIAMOND GIVEAWAY💎✨

How else would we kick off a canary takeover.. than by giving one away? Now you have a chance to win this .23 CT natural fancy yellow radiant canary diamond set in a solitaire 14k YG basket (14k YG chain included).

*Here’s how to enter:
1️⃣Follow @underwoodsfinejewelers & @tag_______theagency / like this post
2️⃣Tag a friend (each tag counts as an entry!)
3️⃣Share this post to stories & *tag* us for 5 bonus entries
4️⃣Turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway

Giveaway closes May 3rd, and the winner will be announced on May 5th. Good luck & happy tagging!

*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram. ...

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Welcome to a taste of canary. 💎 We’ve partnered with our friends at @tag_______theagency to showcase our exquisite canary diamonds in an immersive, educational, and artfully curated experience.
Come with us as we highlight the vibrant yellow hue that perfectly echoes the brightness and renewal of spring.

Stay tuned for a MAJOR announcement that invites you into the experience. ✨

Know someone who loves luxury? Tag them below so they can follow along too. You won’t want to miss what’s coming. 👇#tagyoureit #UnderwoodsFineJewelers

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Welcome to a taste of canary. 💎 We’ve partnered with our friends at @tag_______theagency to showcase our exquisite canary diamonds in an immersive, educational, and artfully curated experience.
Come with us as we highlight the vibrant yellow hue that perfectly echoes the brightness and renewal of spring.

Stay tuned for a MAJOR announcement that invites you into the experience. ✨

Know someone who loves luxury? Tag them below so they can follow along too. You won’t want to miss what’s coming. 👇#tagyoureit #UnderwoodsFineJewelers ...

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Diamonds, but make it an experience. 💎

See
touch
taste.

Are you curious yet about our surprise? 🍋

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Diamonds, but make it an experience. 💎

See
touch
taste.

Are you curious yet about our surprise? 🍋 ...

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Load More Follow on Instagram

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Contact

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Contact

Testimonials

Eric E.

In celebration of our 25th wedding anniversary I decided to upgrade my wife’s engagement and wedding rings. I had heard good things about Underwood’s and they lived up to their reputation. They worked with us to find the right design and my wife couldn’t be more pleased with the beautiful high quality result. I highly recommend Underwood’s.

Leslie S.

I have been shopping at Underwoods Jewelers for many years. The staff is always very helpful and nice every time I stop in. they even remember my name. Their design team are wonderful to work with and truly listen to what you want as a client. They have the best quality, selection, and unique jewelry in NWA.

Angela H.

I love Underwood’s! The staff is always friendly, personable, and knowledgeable about their products. The certified gemologist are the best around. No other jewelry store can compare! They took care of my husband and I with selecting our wedding bands and engagement ring

Ashleigh B.

The personal service and quality of Underwood’s really can’t be beat. My fiance purchased my engagement ring here, and we got both wedding bands here as well. We thought very briefly about going somewhere less expensive for the wedding bands, but there was a dramatic difference in service, quality. and trust at all of the other places we looked. You really are paving for quality at Underwood’s, and it’s worth every penny. The staff are knowledgeable and approachable, and were genuinely excited for us as we made lifelong decisions on our rings!

Caroline V.

My fiancée purchased my engagement ring from here and it has been such a wonderful experience!! I went back in to have them clean and size it when I was in town and they were nothing but helpful and lovely!! Highly recommend Underwoods!! Jewelry and experience is unmatched

James Y.

Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality jewelry I have ever seen. Additionally they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.

Kimberly P.

The kind, professional staff at Underwoods helped me select a new setting for my 25 year old diamond.

I don’t live locally but they worked with me over phone, text, and email to assist me in redesigning my ring. After seeing my daughter’s engagement/wedding ring and band from Underwoods, I knew I wanted their expertise in helping me. Fantastic experience!

Lyndon R.

THE BEST! Underwoods is the absolute best place to shop for Fine Jewelry! The quality is exquisite and their service is unmatched. The staff is always expertly helpful when I need assistance with the perfect gift for my wife. Underwoods Jewelers is a terrific business and its a pleasure to shop with them.

Rena B.

I highly recommend coming here for all your jewelry needs! They have an amazing repair shop and an extremely knowledgeable staff!

What’s New

From Our Blog

Take Me Down to Emerald City

May 15, 2023

Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...

Benefits of Buying Natural Diamonds

Apr 19, 2023

BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...