Color
The natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish.
Platinum is a pure, dense, natural white metal.
You cannot tell a visual difference on new white gold and platinum jewelry. They will look the same. However, you will notice overtime that the rhodium wears off of white gold, leaving you with a yellowish-white color. Platinum will always look white.
durability
There is only a slight difference in durability between white gold and platinum. White gold is more durable than yellow gold, but not as durable as platinum. Platinum is extremely durable and more malleable, meaning it will be more likely to bend than break.
longevity
Think of your prongs like treads on a tire. Over time your tires will go bald. When your prongs are bald, you need to have them retipped (adding gold to secure your diamonds). With white gold, you want to get them retipped about every 6-10 years, platinum will be 10-15 years. Platinum trumps white gold in wear and tear.
Price
PLATINUM will always retail at a higher price than WHITE GOLD.
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