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The Lasting Legacy of Fine Jewelry
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Underwoods Award Winning Jewelry
Pearl Design International Pearl Design AwardThese unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made in platinum with 24 karat gold inlay, these striking cufflinks were designed by shaving four flat walls on each pearl, then stacking them together, giving the illusion of a balloon being blown up behind a mesh fence.Platinum Honors AGTA Platinum Honors Award (American Gem Trade Association) Underwoods Design Team won the International "Platinum Honors Award," the Industry's premier platinum design competition. Underwoods is the first and only jeweler in Arkansas to be awarded a Platinum Honors Award. Made in platinum with 18K yellow gold accents, this Tanzanite pendant won the prestigious award in 2002, the industry’s premier platinum design competition.Red Carpet 2012 Emmy AwardsUnderwoods was invited to create a custom-made diamond bracelet for the 2012 Emmys in Hollywood, California. Access Hollywood reporter Shaun Robinson wore the bracelet during the red carpet event. The bracelet contains eight opaque faceted diamonds, weighing 17.65 carats, each in a hand forged solid gold setting. The bracelet was designed and custom made in Underwoods own shops and is one-of-a-kind.Red Carpet 2016 Emmy AwardsOn rare occasions, Mother Nature creates diamonds with a distinct and beautiful colors that are called “Fancy Colored Diamonds.” Many colors are extremely rare and this masterful combination of colors and shapes will dazzle the eye with its wide pallet of natural colored diamonds. Pink, purple, green, orange and yellow … just a few of the enticing array of 45 natural fancy colored diamonds featured in this one-of-a-kind bracelet. The 994 fully cut white accent diamonds are individually hand set. This bracelet has a famous history as it graced the red carpet of the 2016 Emmy awards, worn by celebrity reporter Natalie Morales of Access Hollywood. Featured in magazines and news stories, Underwoods was recognized across the industry when asked to participate in Hollywood’s Emmy Awards.Spectrum AWARD American Gem Trade Association The Spectrum Award is the nation's most prestigious colored gemstone jewelry design contest, attracting the nation's top designers. Underwoods is the first and only jeweler in Arkansas to be awarded a Spectrum Design Award. This award winning pendant features a stunning aquamarine gemstone imported from Paraguay. It was designed and hand-crafted in Underwoods own shop.Case Awards 2014 Winner (Jewelers of America) Jewelers of America, the national trade association for businesses serving the fine jewelry retail marketplace, has awarded Craig Underwood, Becki Lamascus and Tom Weishaar, of Fayetteville’s Underwood Fine Jewelers, a first-place award in the 2014 CASE Awards, the association’s annual jewelry design competition. The team competed among more than 63 jewelers in the competition. The CASE Awards recognize the creativity, artistry, style and excellence in jewelry design from top jewelers across the nation. It was held at the JA New York trade show.Case Awards Honorable Mention This Underwood custom creation is one of our latest award winners, winning Honorable Mention in the national CASE award from Jewelers of America, representing more than 5000 jewelry stores nationwide, and recognizing Creativity, Artistry, Style, and Excellence. Made in platinum and 18 carat rose gold, the center diamond is over 2 carats and is perfectly cut.Robert M. Shipley Award American Gem Society 2022 Craig Underwood,a G.G. and C.G.A. and local native of Fayetteville, AR. is as involved in his community as he is in the American Gem Society. Craig Underwood, a second-generation jeweler at Underwoods Fine Jewelers is the recipient of the 2022 Robert M. Shipley Award. This high honor is American Gem Society's most prestigious recognition and is presented annually to a retailer for their contributions to the jewelry industry and their local community.AGS Full ArticleInstore Magazine Full ArticleJCK Magazine Full ArticleNational Jewelers Full Article Ready to find the right piece? Explore fine jewelry.
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Happy Holidays From Underwoods
As the year comes to a close and the spirit of giving fills the air, there’s no better way to celebrate the people you love than with a gift that feels personal, thoughtful, and beautifully made. At Underwoods, we believe jewelry has a unique ability to capture emotion—whether it’s a sparkling reminder of shared moments, a symbol of new beginnings, or simply a touch of luxury meant to brighten someone’s day.
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Custom Design Process
Book A Custom Design AppointmentOnce you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond Specialists, Pearl Stringers, and Master Jewelers. You are also welcome to request an associate by name in the notes section of your booking. The associate will gather all necessary information about what you are interested in creating, including who the piece is intended for, your ideal timeline, budget, and other relevant details. Together, you will then go over different options, looking at various pieces throughout our showroom to gain inspiration. Our team will notate your preferences so you don't have to worry about remembering specifics. You will likely receive a text shortly after your appointment summarizing what was discussed, along with any images of merchandise you liked. That way, you can have references to look back on in case your preferences change overnight, or if you are deciding between two styles, stones, or other options.Custom Design Appointment is preferred, but walk-ins are welcome: - Design variations (1 week after appt.) - Quote & Wax Mold (1 week after choosing design) - Final production (4-6 weeks after approval) Every Underwood Custom also comes with: - Certified appraisal (to be mailed) - Jewelers Mutual Insurance quote (to be emailed)For 67 years, we have hand-picked a diverse selection of loose gemstones and diamonds from around the world, allowing you to browse through a vast array on your initial visit. We have a variety of different shapes, sizes, & colors. If we don't have exactly what you are looking for, we can typically have a selection tailored to your preferences brought in within the week.Custom GalleryUnderwood Custom Award WinnersWe are happy to accommodate a more personal setting. Design appointments can be held in the comfort of our very own Atelier, a secure office above the showroom floor. Feel free to inquire Atelier@Underwoods.comAs mentioned above, your initial appointment is all about learning your preferences & goals for the piece you are looking to design.The associate will then guide you through the entire process, offering their expertise and opinion when needed. They will communicate with our in-house designers to bring your vision to life.Before committing to a 50% deposit, we offer the option to have a to-scale 3D wax mold printed, allowing you to see your design up close and personal. From here, we can make minor adjustments, ensuring everything is just the way you like it.Get StartedInspired to create something one-of-a-kind? Start the custom design process.
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