The Underwoods Journal
Holiday Gift Guide 2023
Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200) This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the TreeLuxuriousGoldFashionShow Stoppers Impress your loved one with a piece of jewelry that will last a lifetime, for generations to come. Gifts For HimW. H. KnivesCufflinksStylish BraceletKeychainsHoliday Engagement There's nothing more romantic than a wintery proposal!Holiday FavoritesSHOP NOWContact Us 611 W. Dickson Street in Fayetteville 479.521.2000 sales@underwoods.com Open Monday-Friday 10am-6pm, Saturdays 10am-5pm, Closed Sundays Looking for a gift that feels personal? Shop fine jewelry gifts.
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Top 5 Engagement Ring Trends-2023
Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year.Shop Bridal#5 3-StoneThree stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing the stones you love. Side diamonds have gotten extremely unique with shapes such as Cadillacs, epaulettes, kites, half-moons, trapezoids and more. First choose your center diamond shape and then play with a multitude of different sides diamonds.Shop 3-Stones#4 Emerald cutEmerald Cut has been climbing the charts with its simplistic sparkle. Emerald is considered a “Step-Cut” facet, which means it displays parallel lines with mirrored sparkles. It has a clean, sleek aesthetic that modern design lovers will enjoy. Most of our brides set their emerald cut diamonds in a solitaire mounting or a 3-stone setting style with side tapered baguettes.#3 Radiant CutThis shape is new to the top trends. A radiant cut can either be elongated or square like the emerald cut with the exception that is sparkles more like a round shape diamond (The round diamond sparkles the most out of any diamond shape due to the symmetry). The most popular setting styles for this elegant diamond is a solitaire or hidden halo#2 Hidden HaloHidden Halos have been the most requested setting style we have seen all year! A hidden halo is a skirt of diamonds visible on the outer edges of your center diamond. You can create this hidden halo design with or without side diamonds, with regular prongs or bezel setting, even with any diamonds shape you desire. The most popular shapes for this mounting style include oval, radiant and round.#1 ovalRegardless of what this diamond shape is set in, it is going to look gorgeous. Oval diamonds are all a different length to width ratio, so finding a high-quality diamond that looks elongated and beautiful is exceedingly difficult to come by! The most popular setting styles we have seen for oval diamonds this year include yellow gold solitaires, hidden halos, and 3-stones.Keep Up With the TrendsFollow Us On InstagramFollow Us On FacebookSome of our FavesShop BridalContact Us611 W. Dickson Street Fayetteville, AR 72701479-521-2000 sales@underwoods.com Mon-Fri 10am-6pm Sat 10am-5pm Closed Sunday"What a great experience, the staff was very knowledgeable and helped us find the right wedding bands." - Joe S."In celebration of our 25th wedding anniversary I decided to upgrade my wife’s engagement and wedding rings. I had heard good things about Underwoods and they lived up to their reputation. They worked with us to find the right design and my wife couldn’t be more pleased with the beautiful high quality result. I highly recommend Underwoods."- Eric E."Underwoods helped my fiancé pick out my dream ring. We were 100% satisfied with the service we received and look forward to using them for future purchases. The staff is wonderful as well. Thank you, Underwoods!"- Brittany B.BlogProduct Updates & Sales Ready to find a ring with this kind of meaning? Explore engagement rings.
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Alexandrite, Moonstone, & Pearls Oh My!
Having a birthday in June gives you access to three incredible gemstones as your birthstone. Color changing Alexandrite, glowing Moonstone, and historically famous Pearl
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Take Me Down to Emerald City
Meaning "the green of growing things," Emeralds have long represented life, rebirth, fertility, and love. As Cleopatra's favorite gemstone they have graced the Earth for thousands of years.
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Benefits of Buying Natural Diamonds
Learn about the positive impact of buying a natural diamond has on you, mining communities, and the Earth as well, plus the ugly truth about synthetics.
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Classic Engagement Ring Trends - Here to Stay
From east to west diamond engagement rings are tried and true. We narrow down the top trending classic engagement ring styles here to stay in 2023 & beyond.
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The Lasting Legacy of Fine Jewelry
Investing in fine jewelry allows you to not only enjoy the beauty of precious gemstones but share an indestructible piece of your legacy with many of your descendants. Your name on a park bench or a brick wall is one thing but an heirloom piece speaks to the heart.
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Underwoods Award Winning Jewelry
Pearl Design International Pearl Design AwardThese unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made in platinum with 24 karat gold inlay, these striking cufflinks were designed by shaving four flat walls on each pearl, then stacking them together, giving the illusion of a balloon being blown up behind a mesh fence.Platinum Honors AGTA Platinum Honors Award (American Gem Trade Association) Underwoods Design Team won the International "Platinum Honors Award," the Industry's premier platinum design competition. Underwoods is the first and only jeweler in Arkansas to be awarded a Platinum Honors Award. Made in platinum with 18K yellow gold accents, this Tanzanite pendant won the prestigious award in 2002, the industry’s premier platinum design competition.Red Carpet 2012 Emmy AwardsUnderwoods was invited to create a custom-made diamond bracelet for the 2012 Emmys in Hollywood, California. Access Hollywood reporter Shaun Robinson wore the bracelet during the red carpet event. The bracelet contains eight opaque faceted diamonds, weighing 17.65 carats, each in a hand forged solid gold setting. The bracelet was designed and custom made in Underwoods own shops and is one-of-a-kind.Red Carpet 2016 Emmy AwardsOn rare occasions, Mother Nature creates diamonds with a distinct and beautiful colors that are called “Fancy Colored Diamonds.” Many colors are extremely rare and this masterful combination of colors and shapes will dazzle the eye with its wide pallet of natural colored diamonds. Pink, purple, green, orange and yellow … just a few of the enticing array of 45 natural fancy colored diamonds featured in this one-of-a-kind bracelet. The 994 fully cut white accent diamonds are individually hand set. This bracelet has a famous history as it graced the red carpet of the 2016 Emmy awards, worn by celebrity reporter Natalie Morales of Access Hollywood. Featured in magazines and news stories, Underwoods was recognized across the industry when asked to participate in Hollywood’s Emmy Awards.Spectrum AWARD American Gem Trade Association The Spectrum Award is the nation's most prestigious colored gemstone jewelry design contest, attracting the nation's top designers. Underwoods is the first and only jeweler in Arkansas to be awarded a Spectrum Design Award. This award winning pendant features a stunning aquamarine gemstone imported from Paraguay. It was designed and hand-crafted in Underwoods own shop.Case Awards 2014 Winner (Jewelers of America) Jewelers of America, the national trade association for businesses serving the fine jewelry retail marketplace, has awarded Craig Underwood, Becki Lamascus and Tom Weishaar, of Fayetteville’s Underwood Fine Jewelers, a first-place award in the 2014 CASE Awards, the association’s annual jewelry design competition. The team competed among more than 63 jewelers in the competition. The CASE Awards recognize the creativity, artistry, style and excellence in jewelry design from top jewelers across the nation. It was held at the JA New York trade show.Case Awards Honorable Mention This Underwood custom creation is one of our latest award winners, winning Honorable Mention in the national CASE award from Jewelers of America, representing more than 5000 jewelry stores nationwide, and recognizing Creativity, Artistry, Style, and Excellence. Made in platinum and 18 carat rose gold, the center diamond is over 2 carats and is perfectly cut.Robert M. Shipley Award American Gem Society 2022 Craig Underwood,a G.G. and C.G.A. and local native of Fayetteville, AR. is as involved in his community as he is in the American Gem Society. Craig Underwood, a second-generation jeweler at Underwoods Fine Jewelers is the recipient of the 2022 Robert M. Shipley Award. This high honor is American Gem Society's most prestigious recognition and is presented annually to a retailer for their contributions to the jewelry industry and their local community.AGS Full ArticleInstore Magazine Full ArticleJCK Magazine Full ArticleNational Jewelers Full Article Ready to find the right piece? Explore fine jewelry.
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Top Engagement Ring Trends 2022
#5 3-StoneNumber five on our list goes to 3-stone rings! We started seeing the uptick for this style trend in 2021 and it has gained momentum coming into 2022. This is the perfect style to make your own. Add any shape and colored gemstone your heart desires. Shop 3-Stone Rings#4 Emerald CutOn the rise this year is the gorgeous emerald cut diamond. An emerald cut diamond is considered to be a step-cut, which means the diamond is a rectangular or square shape with facets arranged as parallel lines looking like “steps”. The elongated shape is a plus when you're going for a bigger look. Shop Now#3 Side AccentsIf you’re looking for a one-of-a-kind piece that you can totally make your own, adding unique side diamonds is the way to go. There are endless possibilities in the shapes you can choose from. The most unique shapes for side diamonds are kite, trapezoid, tapered baguettes, half-moons and pears.Shop Now#2 Hidden HaloThis is a trend that took to the sky this year. Forget the traditional halo, most brides what the halo hidden on the side for a unique and elegant detail. This style can be made with the diamond shape of your dreams. We have seen the largest scale of this style made with oval and round shaped diamonds.Shop Now#1 Yellow Gold SolitaireThe number one trend we’ve seen this year is a yellow gold solitaire! This style went above and beyond all other engagement ring trends. A solitaire ring can be made with any diamond shape and several different options of simplistic mountings. This style allows the diamond to be the main focal point with showing only the beauty and brilliance of your center diamond. It's a timeless ring you will cherish for a lifetime.Shop NowBonus!Most Popular Diamond Shapes of 2022 Include... #1 Round #2 Oval #3 Rectangular (Includes elongated Emerald and Radiant Cut) Our Faves Ready to find a ring with this kind of meaning? Explore engagement rings.
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